a. This book is the first of its kind to be written by a pediatrician and a professor of media effects b. This book uses real examples of the kinds of questions pediatricians and therapists get asked every day and answers them using developmental theory and media research c. This book is for busy people who need access to information about media effects on the developing child for their profession lives

a. This book is the first of its kind to be written by a pediatrician and a professor of media effects b. This book uses real examples of the kinds of questions pediatricians and therapists get asked every day and answers them using developmental theory and media research c. This book is for busy people who need access to information about media effects on the developing child for their profession lives

Advertising in Practice chronicles the stories of 10 advertising professionals and how they began their careers within the industry. The narratives underscore the diverse nature of the advertising field and the myriad career options that are available to students. Each chapter represents a guest lecture from a qualified, talented, and unique member of the advertising community. Readers learn about each professional's particular education path, training, misunderstandings, common pitfalls, and best practices. The chapters address foundations, strategy, tactics, and contexts of advertising based on the author's own experiences and in the author's own words. Most importantly, each chapter takes the reader through a case study from the author's career and emphasizes the ways in which they think, exposing readers to the unique mindset, passion, and drive that is required to succeed within the advertising field. Designed to help students envision their future careers, Advertising in Practice is an ideal resource for courses in advertising, public relations, marketing, and communication.

Diving Deeper into Communication: An Introduction and Beyond not only provides students with the foundational information they need to understand the broad study of communication, but also demonstrates how to "do" communication. The book describes the different areas of communication studies and explores their unique features. Equipped with this knowledge, students interested in communication studies will better understand the avenues and careers available to them. The book is organized into four sections, which correspond to the four primary fields of communication: interpersonal, instructional, and health communication; mass communication; strategic and organizational communication; and intercultural and communication for social change. Each section provides an introduction to the communication field, followed by an exploration of research within the field to promote deeper understanding and scholarly interest. Featuring content written by a variety of experts within the field, the book helps students explore relational sharing, cancer communication, mass media and gender identity, digital communication, pop culture and communication, and more. Engrossing, scholarly, and designed to pique students' interest in the discipline, Diving Deeper into Communication is well suited for foundational courses in communication.

Viewpoints on Media Effects: Pseudo-reality and Its Influence on Media Consumers continues the ongoing research of media effects by illuminating not only the negative effects of media consumption, but also some of the pro-social aspects, with a special focus on social media. Recommended for scholars and researchers with an interest in media studies, specifically the exploration of media effects in various media. Also relevant scholars and researchers within the fields of communication studies, English, education, and sociology.